If you’re an entrepreneur or marketer, making your work known is essential for success.
How can you get noticed in the current oversaturated meta? Use “cravings.”
Chances are, you’ve been in a Starbucks when they hand out drink samples or cake pieces. Every few hours, maybe they give away about 2-3 full cakes and a gallon of the newest drink.
Most people take a sample and go about their day. But, what if 25% of those people have such a memorable experience, they buy the product? They buy a large mocha latte. They return the next day to buy another one. On the weekend, they tell their friends about the new mocha latte at Starbucks.
The “cravings” sales process begins:
- Gain attention
- Give value – improve the lives of consumers by showing care
- Build trust – people return based on generosity and word-of-mouth
- Maintain relationships – consumers try out new products they normally would not have