Zara recently revealed a new logo on their website and social media. The new narrower, curvier logo was designed by Baron & Baron agency and the typography was first used in Harper’s Bazaar in the 90’s. Zara’s last logo redesign was in 2010.
When news spread, a lot of people were…confused. And honestly, it seems most people aren’t liking the change, especially on Twitter.
Featured Image Source: Twitter