Huawei’s New Marketing Campaign: Bribe Americans

Huawei Technologies and two affiliates will be arraigned on March 14 in court on accusations of bank and wire fraud and violated sanctions against Iran. They plead not guilty to stealing tech trade secrets.

CFO Meng Wanzhou is preparing for an extradition hearing on March 6 in Canada’s Supreme Court. She filed suit against the Canadian government yesterday, alleging a breach of constitutional rights.

Meanwhile, Huawei hired a public relations firm to reach out to U.S. journalists inviting them to an all expenses paid trip.

Image Source: Twitter

There’s more:

  • The company bought full-page ads in major U.S. newspapers this week stating: “Don’t believe everything you hear.”
  • The SVP published an open letter to U.S. media.
  • Huawei sponsors weekly Hockey Night in Canada.
  • CEO and Founder Ren Zhengfei participated in a rare interview on state-controlled China Central Television. He also interviewed with U.K. and American reporters, another rarity.

Huawei is undergoing a very public campaign to reshape its image. Will it work?

Image Source: Twitter

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Huawei’s New Marketing Campaign: Bribe Americans

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