McDonald’s To Acquire Tech Company

Posted on

McDonald’s signed an agreement to acquire Dynamic Yield, a tech company of the AI-powered Personalization Anywhere platform. Price tag? $300 mill.

The fast-food giant plans to revolutionize its drive-thru menu experience to be tailored to the weather, restaurant traffic, and trending items. It also intends to incorporate the new tech into other digital products, like self-serve kiosks and the mobile app.

The U.S. rollout will take place in 2019, then move to international markets.

Image Source: Yorkshire Evening Post

U.S. Experts Revisit Breast Implant Safety
McDonald’s To Acquire Tech Company

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe for news in an instant.