McDonald’s To Acquire Tech Company

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McDonald’s signed an agreement to acquire Dynamic Yield, a tech company of the AI-powered Personalization Anywhere platform. Price tag? $300 mill.

The fast-food giant plans to revolutionize its drive-thru menu experience to be tailored to the weather, restaurant traffic, and trending items. It also intends to incorporate the new tech into other digital products, like self-serve kiosks and the mobile app.

The U.S. rollout will take place in 2019, then move to international markets.

Image Source: Yorkshire Evening Post

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McDonald’s To Acquire Tech Company

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