Yesterday, Macy’s announced it’s adding 36 Story shops at 1,500 square feet to different store locations across the country. If you didn’t know, Macy’s bought Story last year. Founded by Rachel Schectman, Story is a New York retail store that curates merchandise around a theme or idea.
The department store chain hopes the new space will bring in different local brands, rotate inventory, and encourage shoppers to keep coming back. The first Story shop, Color, will be live through June 26.
Image Source: The Robin Report